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What you need to know as a florist about the Matthiola

  • Colourful splendour

    The Matthiola is available in different colours, such as white, pink, purple and yellow.

  • Stylish applications

    Matthiola, also known as the violet, has delicate, dense flower clusters and sweet fragrance, making it a romantic and charming element in bouquets and floral arrangements.

  • Symbolic meaning

    The Matthiola symbolises love, admiration and grace, so this flower is often associated with romantic occasions and showing appreciation.

All about the Matthiola

If you bring the Matthiola into your shop, you will immediately bring in a fragrant flower. In fact, the flower smells delicious! The flowers have a unique and charming appearance, making them popular in bouquets and flower arrangements.

Originally, these eye-catchers grow on cliffs along the coast of the Mediterranean and the Canary Islands. They love the salty sea air!

This flower does well in Easter bouquets, Mother's Day bouquets and other cheerful spring bouquets.

The Matthiola is also called Violet and is named after Pietro Andrea Gregorio Mattioli, an Italian botanist of the 16th century. As a tribute to his important contributions to botany, the genus of these beautiful flowers was named after him. The flower symbolises refined beauty.

Sales inspiration for the florist

The Matthiola is a beautiful flower often used in spring bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Matthiola

There are several techniques you can apply to the Matthiola. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Matthiola. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Matthiola, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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