Schedule

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Flower Parade

The Flower Parade Rijnsburg runs every year on the 2nd Saturday of August and is composed of floats, music floats, cars decorated with flowers and marching bands. In addition, the themes on the floats are supported and depicted by more than 100 extras. It is not for nothing that our event is called a travelling flower theatre.

Date: Friday - Sunday

Location: Rijnsburg, The Netherlands

Time: null-null

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Autumn Fair

Looking for inspiration for the autumn season? Then visit the Royal FloraHolland Autumn Fair in Aalsmeer in September. At this trade fair, growers of house and garden plants will present their offerings. Especially seasonal products for the autumn are central.

Date: Wednesday - Thursday

Location: Aalsmeer, The Netherlands

Time: null-null

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Feerie Florale

The 2025 edition is themed ‘Lights and Shadows’. And you can expect an unforgettable experience, full of contrasts, creativity and artistic floral creations.

Florists, artists and designers explore the dynamics between light and dark. Think of compositions in which bright colours and delicate flowers alternate with dark shades and mysterious silhouettes. A unique symphony of light and shadow, captured in floral art.

Date: Friday - Monday

Location: Alden Biesen, Belgium

Time: null-null

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Novafleur

On 12-13 October 2025, professionals from the world of flowers, plants and decoration will gather at Parc Expo in Tours.

Date: Sunday - Monday

Location: Tours, France

Time: null-null

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Trade Fair

For years, the Trade Fair Aalsmeer has been experienced as a networking and inspiration event in the field of floriculture that you must attend. The event offers great opportunities to make new contacts, catch up and do business.

Date: Tuesday - Thursday

Location: Aalsmeer, The Netherlands

Time: null-null

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IFTF

In an era characterised by fluctuating trade tariffs, shifting geopolitical landscapes and growing global uncertainty, the power of connection and collaboration has never been more important. That is why the International Floriculture Trade Fair (IFTF) 2025, taking place from 4 to 6 November 2025 at Expo Greater Amsterdam in Vijfhuizen, the Netherlands, is more than just an industry event - it is a strategic opportunity.

Date: Tuesday - Thursday

Location: Vijfhuizen, The Netherlands

Time: null-null

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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