(Straw flower)

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What you need to know as a florist about the Helichrysum

  • Colourful splendour
    Helichrysum can range from vibrant yellow hues reminiscent of a radiant sunset, to warm orange and pink hues that evoke a sense of joy and energy.
  • Stylish applications
    The Helichrysum is a striking flower with small, densely packed flower heads resembling tiny pompoms.
  • Symbolic meaning
    The Helichrysum symbolises eternity, immortality and love that never fades.

All about the Helichrysum

Meet the Helichrysum, also known as Straw Flower, a flower that loves to be in the spotlight. With their coloured bracts, they steal the show of your bouquet and are a cheerful addition.

The name of this flower has its origins in Greek: 'Helios' means sun, and 'crysos' means gold. So the golden sun, and this name has this flower variety for a reason. It is a name that fits well with this sunny appearance.

What makes the Helichrysum even more special is its symbolic meaning. The flower symbolises gratitude and eternal love. A more beautiful meaning does not exist, right? The Helichrysum flower looks best in bouquets that exude a warm and cheerful atmosphere.

The Straw Flower is also perfect for drying and incorporating into a drying bouquet. Extra durable therefore.

Sales inspiration for the florist

The Helichrysum is a beautiful flower often used in summer bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Helichrysum

There are several techniques you can apply to the Helichrysum. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Helichrysum. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Helichrysum, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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