Rubus

(Burr)
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Featured cultivars

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Rubus

  • Colourful splendour

    Rubus is available in white or pale pink and with berries on the branch.

  • Stylish applications

    Rubus gives a special appearance with its beautiful white to pink petals. Branches are also supplied with berries.

  • Symbolic meaning

    Rubus symbolises fame, success and ambition.

All about the Rubus

The Rubus, better known as the blackberry and raspberry family, is a special addition for florists looking to expand their range with this versatile and attractive ornamental shrub. These shrubs are known not only for their tasty fruits, but also for their decorative blossoms and sometimes even colourful leaves.
With its natural charm and dual use for both decoration and consumption, the Rubus offers a unique opportunity to attract customers.

Inspiration for the florist

Making a bouquet with Rubus? View inspiration here.

Sales advice for the florist

In-store sales advice for Rubus

There are several techniques you can apply to the Rubus. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

Present the flower in a way that emphasises airiness and adds elegance to any bouquet. A delicate look that exudes airiness and freshness.

Sustainability

To extend the vase life of the Rubus, cut the stem at an angle, ensure a clean vase, fresh water and don't put the flowers in direct sunlight.

Versatility

The Rubus is a special addition to a bouquet for someone who has achieved a study or work-related achievement.

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Rubus. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Rubus, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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