Meet the Helichrysum, also known as Straw Flower, a flower that loves to be in the spotlight. With their coloured bracts, they steal the show of your bouquet and are a cheerful addition.
The name of this flower has its origins in Greek: 'Helios' means sun, and 'crysos' means gold. So the golden sun, and this name has this flower variety for a reason. It is a name that fits well with this sunny appearance.
What makes the Helichrysum even more special is its symbolic meaning. The flower symbolises gratitude and eternal love. A more beautiful meaning does not exist, right? The Helichrysum flower looks best in bouquets that exude a warm and cheerful atmosphere.
The Straw Flower is also perfect for drying and incorporating into a drying bouquet. Extra durable therefore.
There are several techniques you can apply to the Helichrysum. Think of making arrangements, a bouquet, a mono-bouquet or drying.
The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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