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What you need to know as a florist about the Leucanthemum

  • Colourful splendour
    Leucanthemum is known for its white petals with yellow in the middle.
  • Stylish applications
    With its radiant white petals and yellow-hearted flower heads, Leucanthemum adds a fresh and timeless element to floral arrangements.
  • Symbolic meaning
    The Leucanthemum symbolises innocence, purity and simplicity. As a result, you can use the flower perfectly at weddings, for example.

All about the Leucanthemum

A genuine classic: the Leucanthemum, also known as the Daisy. Bring even more joy into your customers' lives with the beautiful Leucanthemum. A symbol of innocence and purity, this white flower with a yellow heart is one of the best-known flowers in the Netherlands. There are a number of variations on the flowers, with some having double petals and others more light pink. Originally, this flower is found in Europe and Asia.

The Daisy is a versatile flower that can be used in a variety of arrangements and bouquets. It is also a wonderful addition to the garden because of its long flowering period and because of the fact that this flower is easy to maintain.

It is also a wonderful addition to the garden because of its long flowering period and because of the fact that this flower is easy to maintain.

This classic can't be missing from your assortment. Make the most beautiful creations for summer and autumn bouquets with this flower. A flower that really adds something to your shop!

Sales inspiration for the florist

The Leucanthemum is a beautiful flower often used in bridal bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Leucanthemum

There are several techniques you can apply to the Leucanthemum. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Leucanthemum. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Leucanthemum, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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