Origanum

(Wild marjoram)
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Featured cultivars

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Origanum

  • Colourful splendour
    Origanum comes in mostly purplish and pink colours.
  • Stylish applications
    The Origanum has small flowers that gather in clusters at the end of the stems and have a pleasant fragrance.
  • Symbolic meaning
    Origanum is a symbol of health and well-being because of its medicinal properties.

All about the Origanum

Origanum is also called Wild Marjoram and has a bushy growth habit. The fragrant pink flowers look cheerful in any bouquet.

What makes the Origanum so special is the charming appearance of its flowers. The small flowers look delicate and hang in clusters. This creates an elegant look in any bouquet. The Origanum is also often used because it can give a 'wild' feel to a bouquet.

Aside from being a beautiful plant, the Origanum is also important for nature. The flowers attract bees, butterflies, because of this the plant can also ensure that other plants are pollinated. What the plant is also known for, of course, is its wonderful fragrance and the uses that are possible in the kitchen.

There are so many different creations possible with this flower and the scent is also fantastic!

Sales inspiration for the florist

Origanum is a beautiful flower often used in cheerful bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Origanum

There are several techniques you can apply to the Origanum. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

The Origanum has small flower heads consisting of many small flowers arranged on delicate branches. The flowers can vary in colour, making them an attractive element in an arrangement. Moreover, the Origanum has an aromatic fragrance.

Sustainability

The Origanum retains its beauty a long time, giving the flower arrangement a fresh and vibrant appearance even after time has passed. This makes the flower ideal for use in floral arrangements intended for long-term use.

Versatility

The Origanum can serve as an eye-catching centrepiece by combining it with other flowers and greenery. In addition, the Origanum can also be dried and used in drying bouquets. So it is a versatile flower that adapts to different styles and themes.

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Origanum. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Origanum, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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