Iberis

(Skewing Flower)

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What you need to know as a florist about the Iberis

  • Colourful splendour

    The Iberis has a beautiful bright white colour.

  • Stylish applications

    The Iberis has pretty umbel-shaped flowers.

  • Symbolic meaning

    The Iberis represents balance.

All about the Iberis

Are you looking for a flower you can really go wild with in your bouquets? Then look no further: the Iberis, also known as the white shear flower, is a perfect flower for your assortment and a beautiful addition to all kinds of bouquets.

The Iberis is a perennial plant with flowers in various shades of white. These flowers grow in dense clusters, creating a beautifully full look. Not only that, the Iberis is also very strong and needs little care. It is therefore a flower that is perfect for making bouquets that need to stay beautiful for a little longer.

Whether you want to put together a romantic bouquet or a modern, austere floral arrangement, the Iberis always adds something special. The Iberis is an absolute must-have for every florist who loves beautiful, surprising creations.

Sales advice for the florist

In-store sales advice for Iberis

There are several techniques you can apply to the Iberis. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

Present the flower in a way that emphasises airiness and adds elegance to any bouquet. A delicate look that exudes airiness and freshness.

Sustainability

To extend the vase life of the Iberis, cut the stem at an angle, remove the lower leaves, make sure it has a clean vase, fresh water and don't put the flowers in direct sunlight.

Versatility

The pure white colour of the Iberis also makes it very suitable for decorating weddings and other events.

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Iberis. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Iberis, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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