Hamamelis

(Witch hazel)
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What you need to know as a florist about the Hamamelis

  • Colourful splendour

    Hamamelis is available in a few colours, such as yellow and brown-red.

  • Stylish applications

    Hamamelis flowers consist of line-shaped petals. The flowers emit a slightly sweet fragrance

  • Symbolic meaning

    American Indians used to believe that the 'Great Spirit' had made the Hamamelis so big to attract people's attention.

All about the Hamamelis

Discover the enchantment of Hamamelis! This unique plant, also known as the witch hazel, adds a new dimension to your shop. With its delicate, fragrant flowers, Hamamelis is a treat in January and February, giving customers a wonderful spring feeling

The Hamamelis blooms when most other plants are still hibernating, making it an excellent choice for winter bouquets. The flowers, which appear in beautiful shades of yellow, orange and red, add a warm glow to any room.

The flowers of the witch hazel not only look beautiful, but they also emit a pleasant, spicy fragrance. This makes them very popular in fragrant winter bouquets.

Enrich your assortment with the Hamamelis! Offer your customers the chance to experience this winter beauty. Step into the world of seasonal splendour, health and quality. The Hamamelis is waiting for your shop! PLEASE NOTE; the Hamamelis is available in limited quantities so is a truly niche product

Sales advice for the florist

In-store sales advice for Hamamelis

There are several techniques you can apply to the Hamamelis. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

Hamamelis is a special addition in winter or early spring bouquets

Sustainability

To extend the vase life of the Hamamelis, cut the flower at an angle, make sure it has a clean vase, fresh water and don't put the flowers in direct sunlight.

Versatility

Hamamelis also fits very well in winter and spring bouquets

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Hamamelis. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Hamamelis, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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