Gypsophila

(Plasterwort)
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What you need to know as a florist about the Gypsophila

  • Colourful splendour

    The small flowers are known for their soft and bright white colour.

  • Stylish applications

    Gypsophila, also known as baby's breath or gypsophila, offers a delicate and airy look, due to the small white flowers that spread like a cloud over the stem.

  • Symbolic meaning

    The Gypsophila symbolises purity, innocence and tenderness. It is often used in bridal bouquets because of its association with love and romance.

All about the Gypsophila

Plasterwort, or Gypsophila, is a popular flower in the world of florists. This flower is used in bridal bouquets and corsages, for example. It is a small flower with umbels growing on top of long, thin stems. The flowers of Gypsywort are usually white or pink, but there are also varieties grown that have red, purple and even yellow flowers.

Gipswort is long-lasting and retains its shape and colour well. This makes it a favourite among florists! It is also an affordable flower, making it a good choice for larger bouquets or decorations.

Gipswort is a versatile flower that combines well with other flowers and greenery. It is super suitable for adding texture and volume to bouquets and flower arrangements, but you can also use it on its own for a minimalist look.

Because of its delicate appearance, Gypsywort is often associated with love, tenderness and innocence. It is therefore a popular choice for weddings and romantic occasions, for example.

Sales inspiration for the florist

The Gypsophila is a beautiful flower often used in bridal bouquets and corsages. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Gypsophila

There are several techniques you can apply to the Gypsophila. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

When presenting the Gypsophila, you want to emphasise the lightness and fine structure of the flower. Customers will be drawn to the tiny white flowers that combine to create a lush and airy effect.

Sustainability

The Gypsophila has a long shelf life. In fact, this flower can last a long time without wilting, allowing customers to enjoy it for longer! This makes it an excellent choice for florists and other vendors.

Versatility

The Gypsophila can be used as a beautiful complement to other flowers in bouquets, or stand alone as a minimalist and elegant arrangement. In addition, it is possible to dry the flower!

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Gypsophila. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Gypsophila, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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