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What you need to know as a florist about the Gentiana

  • Colourful splendour

    Gentiana's deep shades of blue, purple and violet draw immediate attention in a floral arrangement.

  • Stylish applications

    Gentiana has a striking and elegant appearance. This is because its petals are large and funnel-shaped.

  • Symbolic meaning

    Gentiana symbolises feelings of depth, mystery and sophistication.

All about the Gentiana

Although the Gentiana can be found wild in mountainous regions, this flower is not abundant. A special flower, therefore, that gives the feeling of exclusivity.

The Gentiana is an enchanting presence in any bouquet. Its flowers radiate a deep blue, purple or sometimes even almost black colour, creating an intriguing contrast with the green surroundings.

The name Gentiana is a very special flower.

The name Gentiana is derived from the famous ancient physician Gentius, who, according to legend, discovered this flower and recognised its medicinal properties.

The gentian is one of the flowers that has a true colour of its own, namely gentian blue. A beautiful autumn bloomer, it makes a wonderful addition to a bouquet.

Sales inspiration for the florist

The Gentiana is a beautiful flower often used in colourful bouquets and monochrome bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Gentiana

There are several techniques you can apply to the Gentiana. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Gentiana. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Gentiana, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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