Chamelaucium

(Waxflower)
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Featured cultivars

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Chamelaucium

  • Colourful splendour

    Chamelaucium is available in a number of colours for, such as white, pink, purple and red.

  • Stylish applications

    Chamelaucium, also known as 'waxflower' is a beautiful flower often used in bouquets and floral arrangements because of the playful element it gives!

  • Symbolic meaning

    The Chamelaucium symbolises joy, happiness and beauty, making it an ideal flower when you have something to celebrate!

All about the Chamelaucium

Chamelaucium, also known as Waxflower, is native to Australia. There, the shrubs grow wild. The flower owes its name Waxflower to the waxy layer that lies over the leaves and flowers. Bruising the leaves releases a pleasant fragrance. The leaves also look a bit like pine needles. This makes them very nice in winter bouquets, for a wintry touch. Waxflower is also harvested in bud. The buds look like little berries. Waxflower in bud has a completely different look to the flowering version.

Something completely different again! Use 'foliage wax' in winter bouquets, for example, for a surprising, playful look. Most Waxflowers come from Israel, where they are grown in abundance. The growing conditions there are excellent: slightly desert-like, but not too dry, no frost and lots of sunlight.

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Sales inspiration for the florist

Chamelaucium is a beautiful flower often used in Valentine's Day bouquets and winter bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Chamelaucium

There are several techniques you can apply to the Chamelaucium. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

You can present the Chamelaucium in different ways. For instance, you can use it as a mono-flower for a minimalist effect. However, the flower can also work well in a bouquet as a filler.

Sustainability

These flowers are not only resistant to drought and heat, but also stay beautiful in a vase for up to three weeks. Perfect if your customers are looking for a long-lasting flower!

Versatility

In terms of versatility, the Chamelaucium is hard to beat. Its fine, branch-like structure and small, star-like flowers make it a favourite choice for wedding bouquets, corsages and table arrangements. But in addition, the flower is also suitable for drying.

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Chamelaucium. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Chamelaucium, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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