(Summer aster)

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What you need to know as a florist about the Callistephus

  • Colourful splendour
    Callistephus is available in different colours, including purple, pink, blue, red and white.
  • Stylish applications
    The lush flowers and striking colours of the Callistephus add a lively and cheerful element to floral arrangements.
  • Symbolic meaning
    Callistephus symbolises a sense of excitement and joy, making it an ideal flower to create a positive atmosphere.

All about the Callistephus

Bring colour and joy into your customers' lives with the beautiful Callistephus, better known as the summer aster. This beautiful flower with star-shaped petals comes in a wide range of colours, including purple, pink, white, red and blue. The name Callistephus comes from the Greek word 'kallos', meaning beauty, and 'stephos', meaning wreath. The Callistephus lives up to its name.

The summer aster is a popular choice for bouquets and other arrangements, as this flower has a playful and elegant look. It's also an excellent flower to grow in the garden because of its long flowering period and easy maintenance.

It's also an excellent flower to grow in the garden because of its long flowering period and easy maintenance.

This variety got the name 'pompon aster' for a reason; when in bloom, the flower is shaped like a pompon. With the Aster, you can create a cheerful colour palette to suit different occasions.

Sales inspiration for the florist

Callistephus is a beautiful flower often used in cheerful bouquets and other floral arrangements. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Callistephus

There are several techniques you can apply to the Callistephus. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Callistephus. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Callistephus, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

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