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What you need to know as a florist about the Callicarpa

  • Colourful splendour
    Callicarpa is mainly known for its purple berries, but varieties with white and pink berries are also available.
  • Stylish applications
    Callicarpa has beautiful berries that really stand out in decorative arrangements.
  • Symbolic meaning
    De Callicarpa staat symbool voor voorspoed, welvaart en overvloed.

All about the Callicarpa

Are you looking for an eye-catching plant to add to your range? Then the Callicarpa is the perfect choice! It really is a feast for the eyes!

It flowers in summer with small, pink flowers that later give way to the striking purple berries. These berries remain on the shrub for a long time and are therefore perfect for use in bouquets and flower arrangements.

In addition, the Callicarpa is easy to care for and thrives in both full sun and semi-shade. With its striking colour and easy care, the Callicarpa is the perfect addition to your floral range. Add this flower to your range and make the most beautiful creations!

Sales inspiration for the florist

The Callicarpa is a beautiful flower often used in autumn bouquets and Halloween flower arrangements. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Callicarpa

There are several techniques you can apply to the Callicarpa. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Callicarpa. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Callicarpa, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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