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Growers, florists and experts tell their stories. How are flowers grown? What sales opportunities do other florists see? Or how do we best capitalise on trends? Also view upcoming events here.

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Rosa (rosehip): the ultimate autumn eye-catcher

Hans van Hooijdonk is a grower of the Rosehip in the Dutch province of North Brabant and describes what you can best do to keep this flower pretty in the vase for as lang as possible.

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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