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Growers, florists and experts tell their stories. How are flowers grown? What sales opportunities do other florists see? Or how do we best capitalise on trends? Also view upcoming events here.

Expert uit de branche
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Dreamy flower clouds

Fred van der Hoeven is Business Initiator Retail Services at Royal FloraHolland. Patrick van den Bos is Consultant Retail Services at Royal FloraHolland. They describe 3 tips for carrying out the Gentle Paradox trend in your shop.

    Expert uit de branche
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    Make your own flower pumpkins

    Want to know how to make flower pumpkins? Read the tips of Anneloes Demmers here. She is Content Lead at Bloemenbureau Holland and deals with floral trends on a daily basis.

    Expert uit de branche
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    Campanula | Long Lasting Flowers, with love

    Campanula is a long-lasting cut flower that excels in several areas. With its distinctive appearance and prolonged flowering, it has a unique position in the flower market. This flower is not only a beautiful addition to bouquets, even solo it brings a smile to everyone's face. Campanula's exuberant colours and shapes give any bouquet a cheerful look, while its long-lasting durability ensures long-lasting enjoyment. Campanula is a perfect choice for surprising customers with fresh, cheerful arrangements all year round.

    Expert uit de branche
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    Gladdies, the new name for Glamini

    Gladdies are 60 to 80 centimetres long, making them very manageable. The first gladioli that easily fit on any coffee and side table. Available in various colours, beautiful as a mono (or mixed) bouquet in a vase. With its unique shape and blooms on either side of the stem, the gladiolus is highly decorative. Also very good to combine, Gladdies give your summer (field) bouquet an extra dimension!


    Expert uit de branche
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    Sustainability in flower and plant breeding

    In addition to all the flowers and plants already available on the market, new and improved varieties are constantly being developed by breeders. As the first link in the entire floriculture chain, breeders have a big role to play when it comes to sustainability. In this article, you will read all about this process and the role of sustainability in developing new supply.

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    Keukenhof Week 7

    Last week for this project '365dgbl arrangement at Keukenhof'. The arrangement this week at Keukenhof consists of entries from 15 participants and 18 different product groups in even more varieties and colors.

    Expert uit de branche
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    Keukenhof Week 6

    The package this week at the Keukenhof consists of entries from 11 participants and 14 different product groups.

    Expert uit de branche
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    Keukenhof Week 5

    The package this week at the Keukenhof consists of entries from 13 participants and 18 different product groups.

    Expert uit de branche

    The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

    Collaborate? We can be reached at [email protected] .

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