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What you need to know as a florist about the Veronicastrum

  • Colourful splendour
    The Veronicastrum comes in different colour variations. The most common colours are purple, pink and white.
  • Stylish applications
    The Veronicastrum is known for its stem crowned with compact flower clusters, forming an impressive inflorescence.
  • Symbolic meaning
    The Veronicastrum is symbolic with the idea of preserving true images and hope for a better future.

All about the Veronicastrum

Meet the Veronicastrum, a beautiful and elegant flower that is an essential addition to your assortment. This perennial is known for its long, slender stems and tiny flowers attached to the plant in panicles.

The Veronicastrum comes in a number of colours, think white, pink and purple. It blooms from June to September. The flowers give your bouquet a stately and elegant look. This allows you to make many combinations, using different types of flowers to give your bouquet a different atmosphere. If you use the flower without combinations with other flowers, it will mainly give a stately impression.

The Veronicastrum is a must-have for florists looking for elegance and a flower that can also be used on its own. We look forward to seeing what creations you manage to make with this flower!

Sales advice for the florist

In-store sales advice for Veronicastrum

There are several techniques you can apply to the Veronicastrum. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Veronicastrum. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Veronicastrum, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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