Tanacetum

(Common hogweed)
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Featured cultivars

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Tanacetum

  • Colourful splendour

    Tanacetum is usually yellow in colour. The yellow flowers exude cheerfulness and optimism.

  • Stylish applications

    Tanacetum has a unique appearance due to its small yellow flowers that grow in dense clusters.

  • Symbolic meaning

    Tanacetum symbolises courage and determination. It represents overcoming obstacles and persevering through difficult times.

All about the Tanacetum

Meet the Tanacetum, a beautiful cheerful flower that immediately catches the eye.

The Tanacetum, also known as Farmers' Wormwort, is a flower characterised by small flowers in the shape of a bulb. This flower variety comes in bright colours such as yellow and orange. Originally from Europe and Asia, the flower is often used in bouquets for its cheerful look. Do you have something to celebrate, such as a birthday or an anniversary? Then use the Tanacetum!

What makes the Tanacetum so special is that the flower has a long shelf life. This means your customers can enjoy the colourful and cheerful look of this flower for longer.

In short, the Tanacetum is a versatile and colourful flower that is perfect for florists looking for a flower with a striking appearance and long shelf life.

Sales inspiration for the florist

Tanacetum is a beautiful flower often used in cheerful bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Tanacetum

There are several techniques you can apply to the Tanacetum. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

Tanacetum has a striking presentation with small, round flower heads consisting of many small flowers. The flowers are usually yellow or white in colour, giving them a fresh and cheerful appearance.

Sustainability

The Tanacetum requires little care. Moreover, the Tanacetum has a long shelf life, allowing customers to enjoy the flowers for a long time.

Versatility

Tanacetum can be used in a variety of arrangements and is suitable for both formal and informal occasions. It is a popular choice for bouquets and floral arrangements.

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Tanacetum. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Tanacetum, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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