(Sun hat)

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What you need to know as a florist about the Rudbeckia

  • Colourful splendour
    Rudbeckia's yellow and orange hues reflect the warmth and brightness of the sun.
  • Stylish applications
    The Rudbeckia stands out for its cheerful yellow colour. Sunny energy guaranteed!
  • Symbolic meaning
    The Rudbeckia symbolises summer and is seen as a flower that brings happiness and joy.

All about the Rudbeckia

Lively coloured and cheerful, that's the Rudbeckia. The often yellow petals of this flower radiate from the central cone-shaped part of the Rudbeckia. It's not for nothing that this flower is also known as Sun Hat!

It's not for nothing that this flower is also called Sun Hat.

The Rudbeckia has a distinctive flower structure often described as a black eye flower because of its dark brown to black central cone surrounded by bright radiant petals. The petals are usually yellow, but there are also varieties with red and orange hues. The shape of the flower is similar to that of a daisy, with broad petals radiating outwards from the centre.

The name Rudbeckia is derived from Swedish scientist Olof Rudbeck the Elder and his son Olof Rudbeck the Younger, both of whom were well-known botanists. The plant was named after them as a tribute to their work and contributions to botany.

Sales advice for the florist

In-store sales advice for Rudbeckia

There are several techniques you can apply to the Rudbeckia. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Rudbeckia. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Rudbeckia, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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