The lovely white flowers of Convallaria, also known as Lily of the Valley, have a soft, fresh and floral scent. Lily of the Valley spreads a lovely fragrance that reminds you of a clearing in the forest on a sun-drenched spring day. This flower symbolises spring, love and happiness. It is an exclusive product, yet around a million are traded at auction every year.
Lily of the valley is traditionally widely used in bridal bouquets. In France, it is tradition to give a bunch to someone you love on 1 May. A lovely tradition to embrace! Convallaria means deep valley or valley. The flower got this name because it grows mainly in deep valleys, and because its flowering time is in May. The scent of the flowers is deliciously sweet and very popular in perfumes.
There are several techniques you can apply to the Convallaria. Think of making arrangements, a bouquet, a mono-bouquet or drying.
The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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