(Ground elder)

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What you need to know as a florist about the Clematis

  • Colourful splendour
    The Clematis is available in different colours. The most common colours are white, pink, purple and blue.
  • Stylish applications
    The Clematis has an elegant appearance, as its petals are usually large and graceful.
  • Symbolic meaning
    The Clematis is also known as a symbol of ambition and overcoming obstacles because of its climbing properties.

All about the Clematis

The Celmatis, also known as Woodland Vine, is a fantastic climbing plant with striking flowers. Clematis was introduced 15 years ago as a cut flower. Since 2018, Clematis has also been on the market as fluff: soft and with a silver glow. In nature, fuzzes appear at the end of the growing season. Each fluff is a spent flower, or seed pod. The seeds can be dispersed with the wind; the fluff increases its floating ability. But the grower of cutting Clematis has already harvested the fluff before then!

Determining the right harvest time listens closely. Because the plant sends all its energy to the seeds, leaf colour deteriorates quickly. So before then, the lint should be harvested. Then you will have beautiful lint with firm leaves and green stems. Clematis fluff is widely used in wedding flower arrangements and drying bouquets. When you dry the fluff, it becomes softer and even fluffier. This flowering vine is also beautiful in garden bouquets.

Sales inspiration for the florist

The Clematis is a beautiful flower often used in bridal bouquets or cheerful, romantic floral arrangements. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Clematis

There are several techniques you can apply to the Clematis. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Clematis. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Clematis, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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