Creativity workshop: how to come up with new ideas for arrangements or bouquets?
How do you transform a concept into a creative elaboration? In this exclusive workshop, florist Franka Roenhorst takes you behind the scenes of her creative process.
After her impressive participation in the World Floral Design Championship, Franka shares the methods she uses to achieve a beautiful creation. This video is not only a peek into her creative journey, but a valuable workshop to develop new ideas.
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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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