Masterclass in classical bouquets
How do you give a traditional style a fresh, contemporary twist every year? In this workshop, florist Franka Roenhorst shares her views on the 'classics' that never go out of fashion.
Franka shows that tradition and innovation go perfectly hand in hand and how, with the right preparation and choice of flowers, you can keep surprising your customers.
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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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