From classic to modern: trends every florist should know about
This video was originally recorded in Dutch and then translated to English. Although we have taken great care to ensure a correct translation, there may be inaccuracies in the translated version.
As a florist, it is important to capitalise on trends, but also timeless trends. But how do you recognise these trends? And how do you apply them? In this new video, we explain all about classic and modern floral arrangements and trends.
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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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