Differentiate yourself as a florist from supermarkets
This video was originally recorded in Dutch and then translated to English. Although we have taken great care to ensure a correct translation, there may be inaccuracies in the translated version.
A supermarket sells flowers. You sell experience, creativity, service and quality. But this is not obvious to your customer. The latter mainly sees a price tag and a product that looks the same at first glance.
You know that the quality of your flowers is better and therefore the price is higher than in a supermarket. But how do you convince the customer to buy from you instead of the supermarket? And is it necessary to convince these customers or should you target a completely different audience?
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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
Collaborate? We can be reached at [email protected] .