Dreamy flower clouds
Fred van der Hoeven is Business Initiator Retail Services at Royal FloraHolland. Patrick van den Bos is Consultant Retail Services at Royal FloraHolland. They describe 3 tips for carrying out the Gentle Paradox trend in your shop.
The good thing about a new trend is that you can communicate something new in your shop, also on your social media channels. Tell the story behind the trend and show your creations to introduce your customers to it.
In addition to large, dreamy flower arrangements, you can also try other things. Instead of a vase, why not sometimes use an oasis, a flat bowl or small vases with individual flowers.
Set aside a permanent space in your shop for this new collection to get your customers used to this new trend.
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SubscribeThe '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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