Our concept is futureproof because it fits with the zeitgeist

Eglantine opened her own flower shop ‘Xanadu Flowers’ in Floreffe ( Belgium) in April of this year. As well as a flower shop, it is a total concept with its own flower garden, festivals and floral work for events. “Alongside the launch of our shop, we also had quite a few delayed weddings this year. I’ve been doing events for years, and that element is now running very smoothly, so that I can combine it part-time with the shop.”

“It’s currently quite quiet, but we have every confidence in it. Many new people are now discovering us. We try to be as ecological and sustainable as possible in our approach. We give local artists and designers a platform. That means that you can always discover new things. I love field bouquets and the ‘bohemian’ style because it looks lively and natural, and not because it’s trendy. As a young florist I don’t just target a younger audience, but particularly people who share our values, ideology and taste. Every florist dreams of customers who love beautiful things without immediately looking at the price.”