“You have to respond to trends in time”

Michaela Haas owns a flower shop in one of Munich’s trendiest neighbourhoods. She knows how to keep customers coming back.

“First of all, you need a diverse selection and the ability to respond to trends early. In addition to offering a wide range of regional, seasonal flowers, we now also provide floral styling for parties and events: personalised advice for all kinds of occasions, from christenings and weddings to funerals. Most important is having a good sense of your customers’ wishes and emotions.”