“Together we broaden our horizons”

Nancy Voogsgerd Roelofs is the owner of the flower shop Blumen Gilde in Bad Bentheim. She works with flowers from all over the world. What attracts her to the "world flowers" trend, and what challenges does she face?

“What I love is that flowers can tell emotional stories from all over the world. The biggest challenge is translating international trends to a local audience. German customers sometimes need time to adapt to new styles – which makes it all the more rewarding when it works. Together, we explore our flower world, and together, we broaden our horizons.”