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“Every arrangement carries the florist's signature”

Chris Derksen (50) grew up among the flowers of De Eeuwige Lente in the Dutch city of Apeldoorn and is the third generation to continue working in the family business. How do you keep developing as a florist?

“I’ve been a florist for thirty years now, but I still learn something new every day. It’s all happening so fast; styles and colours are constantly changing. Each style has its own arrangement technique: classic or loose. I learned a lot by simply watching my father, but I have continued to develop and perfect myself. Every arrangement carries the florist’s signature; everyone has their own style and identity. The funeral directors we work with recognize my work. I consider that a great compliment.” 

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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at hello@365daysofflowers.com .

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