Indian summer
Three florists in an experimental plot filled with Hypericum: that’s going to result in some stunning bouquets.
"It's great to see what florists do with Hypericum!"
The field workshop was organised by Siska van Kessel, summerflower grower and breeder: “When breeding Hypericum, we look at aspects including colour, berry size and vase life. We’re also interested to see what florists make with it. For example, you can also use the berries in a chain, corsage or wreath. Those usage ideas help us to develop the range further.”
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SubscribeThe '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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