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"I grew up among the flowers"

Lucinda den Adel has two flower shops in Bathmen and Deventer in the Netherlands. “As a child, the thing Lucinda liked the most was to be amid the flowers in her parents’ shop. She can’t imagine life without flowers. 

Go to trade fairs and study clubs as much as possible to learn new things. You're never too old to learn!
Lucinda den Adel

“I’ve been able to turn my passion into my work, and that is of course very special indeed.” I can work very productively; if necessary, I can fit out the entire shop with bouquets in just one hour. The most rewarding thing I do is funeral bouquets. This is the last thing you can do for someone. I find that very special.”

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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

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