"For me, flowers are my hobby, my life, my world"
Beate Lormann has a flower shop in Düsseldorf, Germany. She comes from a family of florists and can't imagine life without flowers.
Go and visit flower trade fairs. You can get new ideas there.
“Flowers are my life. I have grown up with them. What I like the most is binding the bouquets and the contact with the customers, the nice chats we have. I also enjoy following the latest trends. Which is why we go to the Maison&Objet trade fair in Paris every year. There we check out what the fashion labels are doing. This gives you new ideas.”
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SubscribeThe '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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