(Honorary prize)

Filter by colour

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Veronica

  • Colourful splendour

    The Veronica is available in different colours, such as blue, pink, purple and white.

  • Stylish applications

    Veronica is a sophisticated flower with a playful style, characterised by its slender flower spikes and vibrant colours.

  • Symbolic meaning

    The Veronica symbolises loyalty, constancy and hope. It is a favourite flower when celebrating strong bonds and expressing appreciation.

All about the Veronica

The Veronica, also known as Honorary Prairie, is a small, delicate flower that is often overlooked, yet is very special. It is a perennial plant that blooms from spring to autumn. The Honorary Price has tiny flowers and are in long, narrow clusters on top of slender stems. They are available in blue, purple, pink and white.

The Honorary Price symbolises modesty, humility and loyalty, ideal for wedding flowers or flowers for a dear friend or relative. The flowers have a delicate appearance and are ideal for adding texture to bouquets and arrangements. As the flower is fairly subtle, it is often used to complement other flowers.

The flower is an easy plant to grow, and can thrive in both full sun and shade. The plant does not need much water and grows well in a variety of soil types.

Sales inspiration for the florist

Veronica is a beautiful flower often used in bridal bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Veronica

There are several techniques you can apply to the Veronica. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Veronica. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Veronica, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

Disclaimer and terms of use
Subscribe to campaign of 365 days of flowers and receive our magazine for free.