Syringa

(Lilac)
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Featured cultivars

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Syringa

  • Colourful splendour

    The Syringa is available in several colours, including purple, white and pink.

  • Stylish applications

    Syringa stands out with its beautiful clusters of fragrant flowers and its elegant leaves. This makes it always an eye-catcher in bouquets and flower arrangements.

  • Symbolic meaning

    Syringa symbolises elegance, youthfulness and memories, which is why this flower is often associated with sentimental moments and celebrations.

All about the Syringa

The Syringa, also known as the Lilac, is a beautiful flower known for its intense fragrance and beautiful colours. The Lilac is a shrubby plant that blooms in spring and early summer. The flowers of the Syringa are mostly purple, but they are also available in white, pink and blue, for example. The flowers have a distinctive scent that is both sweet and spicy, making them a popular choice for fragrant bouquets and arrangements. Because they are so fragrant, lilacs are also often used in perfumes.

The Syringa does well in the garden, but is also very popular in a bouquet or in individual vases at home. An asset to any bouquet!

Sales inspiration for the florist

Syringa is a beautiful flower often used in spring bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Syringa

There are several techniques you can apply to the Syringa. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

Syringa is a highly prized flower due to its enchanting fragrance and lush inflorescences made up of numerous small flowers. Use this flower for impressive style.

Sustainability

In terms of durability, lilacs are relatively short-lived compared to some other flowers, but with proper care, they can still remain beautiful in a vase for a week.

Versatility

The Syringa is very versatile and can be used in a wide range of floral arrangements. They are beautiful on their own, with their lush flower clusters creating a full and rich bouquet, but can also be combined with other flowers to provide contrast and diversity of textures. Their distinctive fragrance and beautiful colour makes everyone happy!

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Syringa. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Syringa, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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