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What you need to know as a florist about the Syringa

  • Colourful splendour
    The Syringa is available in several colours, including purple, white and pink.
  • Stylish applications
    Syringa stands out with its beautiful clusters of fragrant flowers and its elegant leaves. This makes it always an eye-catcher in bouquets and flower arrangements.
  • Symbolic meaning
    Syringa symbolises elegance, youthfulness and memories, which is why this flower is often associated with sentimental moments and celebrations.

All about the Syringa

The Syringa, also known as the Lilac, is a beautiful flower known for its intense fragrance and beautiful colours. The Lilac is a shrubby plant that blooms in spring and early summer. The flowers of the Syringa are mostly purple, but they are also available in white, pink and blue, for example. The flowers have a distinctive scent that is both sweet and spicy, making them a popular choice for fragrant bouquets and arrangements. Because they are so fragrant, lilacs are also often used in perfumes.

The Syringa does well in the garden, but is also very popular in a bouquet or in individual vases at home. An asset to any bouquet!

Sales inspiration for the florist

Syringa is a beautiful flower often used in spring bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Syringa

There are several techniques you can apply to the Syringa. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Syringa. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Syringa, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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