Philadelphus

(Peasant jasmine)
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What you need to know as a florist about the Philadelphus

  • Colourful splendour
    At first glance, the Philadelphus appears simple with its white flowers, but it exudes a timeless beauty.
  • Stylish applications
    The Philadelphus grows in clusters on its branches, spreading a lovely sweet fragrance reminiscent of the scent of orange blossom.
  • Symbolic meaning
    Philadelphus symbolises purity and innocence, but its sweet fragrance gives a feeling of tenderness and softness.

All about the Philadelphus

Have you added the Philadelphus, also known as Farmers' Jasmine, to your collection yet? This wonderfully fragrant shrub is a wonderful addition to any flower arrangement. If you are looking for a flower that is beautiful but also smells good, the Philadelphus is a great choice.

The (Philadelphus) is a shrub native to North America and Europe. The shrub has striking white flowers that spread a lovely sweet fragrance that provide a wonderful summer feeling. The flowers of the Farmers' Jasmine bloom in late spring or early summer and are an excellent choice for a wedding or party bouquet.

The flowers of the Farmers' Jasmine bloom in late spring or early summer and are an excellent choice for a wedding or party bouquet.

The scent of jasmine flowers is often used in the perfume industry and in tea, and for good reason! The flowers spread a lovely fragrance, making them the perfect addition to your assortment.

Sales advice for the florist

In-store sales advice for Philadelphus

There are several techniques you can apply to the Philadelphus. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

Sustainability

Versatility

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Philadelphus. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Philadelphus, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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