(St John's Wort)

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What you need to know as a florist about the Hypericum

  • Colourful splendour

    Hypericum comes in a variety of colours, including red, orange, yellow and green. This species adds vibrancy to bouquets and flower arrangements.

  • Stylish applications

    Hypericum, also known as stag hay or St John's wort, has a versatile style with small flowers and striking berries.

  • Symbolic meaning

    Hypericum symbolises healing, protection and happiness and is often used in bouquets and decorations to convey positive energy and well-being.

All about the Hypericum

Get autumn into your home with Hypericum, also known as St John's Wort. Hypericum is a long-day plant that flowers naturally in summer. The sunny yellow flowers grow into decorative berries. Red, orange and brown are the best known colours, but there are also white, yellow, green and pastel-coloured berries. These shiny berries are a real addition to any bouquet and provide lots of variety. You can also use the flowers, which means extra variety.

Hypercium is supplied year-round from Africa. The Hypericum from Dutch soil is harvested from the summer until the first frost. When it is too cold or wet here, we get Hypericum and Astrantia from Africa and Amaranthus from Israel. So we can enjoy these flowers all year round.

Sales inspiration for the florist

Hypericum is a beautiful flower often used in autumn bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Hypericum

There are several techniques you can apply to the Hypericum. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Hypericum. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Hypericum, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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