Ageratum

(Liver balm)
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Featured cultivars

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Ageratum

  • Colourful splendour

    The Ageratum is mainly available in shades of blue, purple and white.

  • Stylish applications

    With its delicate florals and soft appearance, the Ageratum adds a charming and airy element to any setting.

  • Symbolic meaning

    The Ageratum symbolises calmness and creating a relaxed atmosphere.

All about the Ageratum

Fluffy, dainty and downy. That's the Ageratum, which is also known as Liver Balm or Mexican. The petals grow close together, which is exactly what gives this flower such a soft appearance. Ageratum means 'without age' in Greek; these petals never lose their beautiful colour.

This lilac-purple flower is reminiscent of the 1970s and looks great in a field bouquet. Ageratum is a sturdy plant and blooms into an exuberant downy flower, but at the same time it also brings peace and calm. One thing is certain: your bouquet will brighten up from this soft and cheerful flower.

Sales inspiration for the florist

The Ageratum is a beautiful flower often used as airy filler in mixed bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Ageratum

There are several techniques you can apply to the Ageratum. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

The Ageratum has various colours, which makes it easy to combine with other flowers and foliage, allowing you to create beautiful and vibrant floral arrangements.

Sustainability

The Ageratum has a good shelf life, making the flower last a long time in floral arrangements. The flower retains colour and shape for a long time.

Versatility

The Ageratum is a beautiful flower for both traditional and modern flower arrangements. In addition, the flower is suitable for compact arrangements as well as larger, lush flower arrangements. This flower is often used in Halloween arrangements.

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Ageratum. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Ageratum, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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