Entrepreneurship as a florist
This video was originally recorded in Dutch and then translated to English. Although we have taken great care to ensure a correct translation, there may be inaccuracies in the translated version.
Selling as a florist isn’t just about processing the payment for a bouquet. It’s about how visible you are in your neighbourhood. How you respond to seasons, collaborate with local businesses, anticipate customer behaviour, and build trust.
Sales is a skill, and there are techniques for it. And you can learn them without losing your authenticity. Think about how scent, colour, and store layout influence purchasing behaviour. Or how certain words in your communication – like “limited supply” or “exclusive” – can increase buying intent.
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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
Collaborate? We can be reached at [email protected] .