Smart shopping and inspiration: seasonal flowers in your store
This video was originally recorded in Dutch and then translated to English. Although we have taken great care to ensure a correct translation, there may be inaccuracies in the translated version.
Working with seasonal flowers challenges you as a florist. It provides a fresh perspective. And if you do it right, your customers will want more variations and less of the same.
Because seasonal flowers give your store character and create arrangements that bring the seasons into customers' homes.
So if you don't show that it's spring, summer or fall ... you're missing an opportunity. That's why Franka Roenhorst, florist and Dutch Champion Floral Art teaches you all about smart buying through seasonal flowers.
The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
Collaborate? We can be reached at [email protected] .
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