This video was originally recorded in Dutch and then translated to English. Although we have taken great care to ensure a correct translation, there may be inaccuracies in the translated version.
Fragrant greenery welcomes people into your home
Some bouquets demand attention. Not because they are bigger or more colorful, but because there is something in them that holds your gaze. That’s what happens with the bouquet sitting on the counter of Natalia’s flower shop in London.
Natalia runs a luxury flower shop where florists from all over the world work. Each has their own style, but one thing leads the way: choosing flowers that do something. That say something. Not just because they are “pretty,” but because they play a role. In this bouquet, those are: Delphinium, Ilex, Rosa (rose hip), Limonium, Skimmia, Calla, Leucospermum, and Anigozanthos.
Whether it’s about a new job, a move, or the closing of an important chapter, this bouquet fits the feeling of a fresh start.
Ilex winds its way between the flowers, bringing movement to the whole, symbolizing the turn someone is taking in their life.
Standing in the middle of the bouquet is the Delphinium. This flower draws attention and gives direction, just as a new beginning does. The bouquet seems to grow upward, with a powerful presence that suits taking the next step.
These flowers were not chosen just because they “look good together,” but because they combine well and tell a story together—about the season, the mood, and the texture.
Delphinium: seasonal and often only available in really good quality for a few months. The perfect flower when working with accents.
Ilex and Skimmia: have typical autumn accents. Striking in color and distinctive in form.
Rosa: a crowd-pleaser; in this bouquet, the flower’s color adds to the composition.
Limonium: connects the flowers together. A flower that holds the bouquet in place.
Zantedeschia: its form brings calm and line, perfect for adding refinement without making the bouquet too full.
Leucospermum: a striking flower that immediately draws attention and adds structure and texture to the whole.
Anigozanthos: brings lightness and movement. Its branched form creates a playful accent among the more compact flowers.
A good bouquet is not just about beautiful flowers, but also about how you present them. By playing with different heights, you create tension and depth: each flower has its own place without disappearing into the whole. Contrasting colors enhance this effect. They guide the eye from one flower to another, as if the bouquet is telling you a story. This interplay of form and color makes a composition personal and surprising.
Don’t use a flower just because it’s on the order list, but because you need it for the story you want to tell. Look not only at color but at role. Which flower carries? Which leads? Which connects?
Especially in an international shop like Natalia’s, where florists with different backgrounds work together, combinations emerge that unite traditional craftsmanship with modern styles.
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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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