Did you know that celosia originates from tropical regions in Asia, Africa and South America?
Celosia is a striking flower that makes customers stop and take notice. With a velvety texture, fiery colours and a distinctive shape, this flower is a real eye-catcher in autumn. Perfect for florists who want to show something a little different in their floral display.
Celosia originally comes from tropical Africa and Asia. There, the flower grows not only as an ornamental plant but is also eaten as a vegetable. The decorative variety of celosia is not edible. This exotic background is reflected in its bold appearance. Even the name is telling: ‘celosia’ comes from the Greek word for ‘burning’, a reference to its flame-like shape and intense colours.
In Nigeria, celosia symbolises strength and steadfastness. A valuable story to share when selling meaningful bouquets, such as a funeral arrangement.
Celosia belongs in autumn. Colour tones such as copper, dusty pink or purple fit perfectly with the autumn feeling. Thanks to a sturdy form and rich texture, volume and structure are instantly created in a bouquet or floral arrangement.
Rosa: the berries give a robust autumn look and create contrast in form.
Amaranthus: especially the hanging variety enhances celosia’s lush character and adds length to the bouquet.
Limonium: airy inflorescences and fine texture provide balance and make the main shape stand out.
A common customer question: how long does celosia last? With proper care, its vase life is on average five to seven days. These care tips are worth sharing at the counter:
Cut the stem at an angle with a sharp knife, do not use secateurs.
Place the flower in clean, lukewarm water and refresh it every two days.
Remove any leaves that would sit below the waterline to prevent bacterial growth.
Celosia is also excellent for drying. Hang it upside down in a dark, dry place for long-lasting decorative value. Ideal for sustainable floral styling and reuse. Share this tip with your customers so they can enjoy celosia for even longer.
Celosia loves a stage. Not hidden in a mix, but with room to breathe. Some smart presentation ideas to boost sales:
Solo in a tall vase: as a statement on the counter or in the shop window.
In colour blocks: group all burgundy or dusty pink varieties for calm.
Among ceramics, wood or dried flowers: a natural autumn display that matches the season.
Highlight the velvety texture: place under soft light so celosia’s velvety structure comes fully to life.
Celosia is not a standard seasonal flower. With its striking appearance, symbolism and styling options, this flower is perfect for florists wanting to surprise their customers. With the right explanation and presentation, celosia becomes a true mood-setter and sales opportunity in the autumn collection.
Looking for more inspiration and combinations? Take a look at celosia.
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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.
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