“I feel at home among the flowers”

Serena van Oostrum (26) works at Avablooms in Ede, the Netherlands, her second home. She describes how she finds inspiration for bouquets and flower arrangements.

Finding inspiration

“I sometimes look at Pinterest for inspiration, but mainly work according to how I feel. My other colleagues inspire me daily; you never stop learning in this profession. My employer Colinda recently made something creative for a company; she had incorporated a wind light in a flower arrangement and fixed various objects within it at an angle. I had never seen anything like it, which really inspired me.”