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Fragrances and colours

The New Year is just around the corner. And that means new developments, so time for a fresh look. What are the colours and fragrance trends in this time of rejuvenation and renewal? Trendwatcher Aafje Nijman from Bureau Nijman + van Haaster explains what suits a new start. 

Connect a flower or bouquet with a reinforcing fragrance, for example with home perfume or incense sticks.
Aafje Nijman

“The colours green and white are inextricably linked to this. Just think about the fresh green leaves of a tree in early spring. Green stands for freshness and brightness. The fresh green spring colour makes us happy. If you want to begin the New Year refreshed, then white plays an important role. This colour stands for purity, cleanliness and light, precisely what refreshment is all about. It also has an actual positive effect on our well-being.” “With more knowledge about how colours affect you, florists can make flower arrangements from a different perspective,” suggests Aafje.

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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

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