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“Changing habits means renewing yourself!”

Juliette Leblond has her own business, Dahlia Pinnata in Lambersart in Northern France. She works only with seasonal flowers, preferably from a local organic flower farm. She feels every season has its star flower, although each flower does have its own charm. 

After I have been working fully with seasonal flowers for two months, it is time for something new.
Juliette Leblond

“I like to give classic flowers a new twist. Some flowers are often associated with mourning, but if you combine them with wildflowers, such camomile and sunflowers, you get a fresh effect. In this way, I break through traditions.”

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The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

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