Serruria

(Blushing bride)
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Featured cultivars

We have no insight into the availability of cultivars. Always check with your supplier.

What you need to know as a florist about the Serruria

  • Colourful splendour

    The Serruria has ivory-coloured petals with pink accents. At the heart of the flower are small red/pink petals.

  • Stylish applications

    The Serruria is a striking flower. The ivory-coloured large flowers stand out in any bouquet or arrangement.

  • Symbolic meaning


All about the Serruria

Known for its delicate and finely shaped flowers, Serruria is a wonderful addition for florists looking for something unique and sophisticated. This plant, often referred to as 'Blushing Bride', is ideal for bridal flower arrangements and elegant arrangements thanks to its soft, romantic look.

Caring for Serruria requires attention to detail, especially in providing adequate light and protection from harsh weather conditions. This plant prefers a cool climate and well-drained soil, making it perfect for a controlled garden environment or as part of an indoor display.

For florists looking to enhance their range with a particularly ornamental plant, Serruria offers a wonderful opportunity to enchant customers with its subtle beauty and unique charm.

Sales advice for the florist

In-store sales advice for Serruria

There are several techniques you can apply to the Serruria. Think of making arrangements, a bouquet, a mono-bouquet or drying.

Presentation

The Serruria is often used for bridal bouquets. The flower is striking and long-lasting.

Sustainability

To extend the life of the Serruria, cut the flower diagonally, remove the lower leaves, make sure you have a clean vase, fresh water and don't put the flowers in direct sunlight.

Versatility

Want to make a bouquet that really stands out? Then the Serruria is a perfect flower.

Meaning

When choosing the right bouquet, it is important to consider the meaning of the Serruria. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Serruria, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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