(Sugar Forest)

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What you need to know as a florist about the Protea

  • Colourful splendour

    The Protea is available in different colours, such as pink, red, orange and yellow.

  • Stylish applications

    The Protea is a real eye-catcher in any bouquet or arrangement. With its unique shapes and striking inflorescences, the Protea adds an exotic and impressive element.

  • Symbolic meaning

    The Protea symbolises perseverance and overcoming challenges. Perfect to use this flower in a bouquet you want to celebrate something with.

All about the Protea

Are you still looking for an exotic and unique flower that stands out in any floral arrangement? Then you must be with the Protea, or Sugar Grove. This South African flower belongs to the Proteaceae; there are as many as more than 1,400 species of it.

The Protea stands out mainly because of its large flowers with a complex structure and colourful leaves. It is a plant that grows well in warm, dry conditions and is often used in exotic bouquets. In addition, the flower also has a long shelf life.

The Protea not only has a beautiful look, but also has several symbolic meanings. The flower represents determination and courage. A perfect flower to add to a bouquet meant for an anniversary or milestone.

A perfect flower to add to a bouquet meant to celebrate an anniversary or milestone.

So if you are looking for a striking and unique flower that is also long-lasting, then the protea is definitely worth considering. Apart from the flower's beautiful appearance, you can also use it for symbolism. Make the most beautiful creations and surprises with this flower!"

Sales inspiration for the florist

The Protea is a beautiful flower that is often used as an eye-catcher in mixed bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Protea

There are several techniques you can apply to the Protea. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Protea. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Protea, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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