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What you need to know as a florist about the Phlox

  • Colourful splendour
    Phlox is available in different colours, such as pink, purple, white, red and blue.
  • Stylish applications
    The Phlox has lush and colourful flower heads, which often also emit a sweet fragrance.
  • Symbolic meaning
    The Phlox symbolises friendship and love. The flower is often given as a token of appreciation and affection.

All about the Phlox

The sweet fragrance makes Phlox, also known as the Butterfly Flower, a real enticer to make field bouquets with. The radiant colours do the rest: from pure white to a wide palette of pink and purple tones.

Phlox belongs to the flame flower family (Polemoniaceae). The name Phlox is derived from phlogos, the ancient Greek word for flame. Phlox is therefore also called flame flower.

The Phlox originates from North America and is best known as a garden plant. As a cut flower, Phlox was somewhat forgotten, but nowadays this summer flower is fortunately cultivated in abundance again, including in the Netherlands, Israel and Kenya.

Phlox is a beautiful plant that is very popular.

Phlox is beautiful in field bouquets, as if you have just picked the flowers. The flower lives on in the vase; all the buds open up. Sometimes Phlox drops a single flower. Just leave it there, as this adds to the field bouquet effect. Combine Phlox with other cheerful picking flowers such as Campanula and Lavatera. Instant summer atmosphere!

Sales inspiration for the florist

Phlox is a beautiful flower often used in mixed bouquets. You can find more inspiration here.

Sales advice for the florist

In-store sales advice for Phlox

There are several techniques you can apply to the Phlox. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Phlox. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Phlox, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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