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What you need to know as a florist about the Phlomis

  • Colourful splendour
    The Phlomis varies in colour, from pale yellow to deep gold. This adds dimension to the flower heads.
  • Stylish applications
    Phlomis consists of compact flower heads filled with small, tubular flowers.
  • Symbolic meaning
    The Phlomis symbolises joy, optimism and happiness due to the striking colour of this flower.

All about the Phlomis

The Phlomis, also known as Fireweed, adds texture to your bouquets! This beautiful plant with bright flowers is an asset to your shop.

The fireweed, also known as Phlomis russeliana, is a perennial plant native to Central Asia and Southeastern Europe. It has beautiful, yellow-orange flowers that bloom in spring and summer and attract many bees and butterflies.

It has beautiful, yellow-orange flowers that bloom in spring and summer and attract many bees and butterflies.

The name Phlomis is derived from the Greek word phlómos, meaning flame". This is a reference to the soft, flame-like hues of some Phlomis flowers, which can range from yellow to orange-brown. The name Fireweed is also derived from the colour of its flowers, and the fact that some species were used in the past to heal wounds and help relieve burns.

Sales advice for the florist

In-store sales advice for Phlomis

There are several techniques you can apply to the Phlomis. Think of making arrangements, a bouquet, a mono-bouquet or drying.





When choosing the right bouquet, it is important to consider the meaning of the Phlomis. Ideal for special occasions. Read the meaning of the flower under 'Product information'.

Give care tips

Give advice on caring for Phlomis, so the customer knows how to keep the flowers fresh for as long as possible. Read the care tips under 'Care' for the best advice.

Inspiring stories from growers, florists and experts

The '365 days of flowers' campaign is an initiative of the promotion committee 365 days of flowers, part of Royal FloraHolland. Over 1,800 growers from 15 different countries make this possible. They grow over 150 different flowers, which are promoted throughout the year based on Royal FloraHolland's availability dates. The objective of the '365 days of flowers' campaign is to jointly develop sales opportunities for florists.

Collaborate? We can be reached at [email protected] .

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